Arrangement of commercial spaces

How to make the store map and organize access, shelves and windows

The layout of the commercial premises plays an essential role in the success of a store. A crucial aspect of this process is the creation of a store map that facilitates customer orientation and optimizes the shopping experience. In addition, the organization of access space, shelving and display cases are key elements to attract and retain satisfied customers. In this article, we'll explore in detail how to create a store map and arrange your walk-in space, shelves and displays in an effective way.

I. Creating the store map A well-designed store map can simplify the shopping experience and help customers quickly find the products they want. Here are some tips for creating an effective map:

  1. Measuring and documenting the space: Begin by measuring the store space and documenting its dimensions. Identify key areas such as entrances, cash registers, main aisles and product sections. Make sure you understand your store's traffic flow and strategic goals.

  2. Planning specific areas: Divides the space into specific areas such as receipt areas, product display areas, sample areas and storage areas. Think about how customers will move through the store and make sure the flow is logical and easy to follow.

  3. Identify points of interest: Mark important points of interest on the map, such as top products, special offers, promotion areas and additional facilities (toilets, rest points, etc.). They will help customers quickly find the products or services they are interested in.

II. Designing the entryway The entryway is the first impression a customer has of the store and can significantly influence their decision to stay and explore further. Here are some important things to consider:

  1. Facade and window: An attractive facade and a well-organized and well-lit window can attract customers' attention and make them enter the store. Use design and graphics to convey your brand and key messages.

  2. Entryway: Make sure the entryway is open and welcoming. Avoid crowding or excessive furniture in this area. Instead, it creates a pleasant welcome area where customers can take a shopping basket or trolley if necessary.

III. Organization of Shelves and Showcases Effective organization of shelves and displays is essential to make products easier to find and to encourage sales. Here are some practical tips:

  1. Grouping similar products: Organize products into categories and groups so that customers can easily find what they are looking for. Label each section and make sure it is clear and visible.

  2. Display of top products: Place top and most popular products in key areas such as aisle ends and shelves near cash registers. This will attract the attention of customers and increase the chances of generating additional sales.

  3. Use of lights and displays: Proper lighting can highlight products and create a pleasant atmosphere. Also, make sure that the windows are attractive and well organized, with products displayed in an attractive way.

The design of commercial premises is a complex process, but essential for the success of a store. Creating a well-designed store map and efficient organization of access space , shelves and displays can influence the customer experience and increase sales. Through careful planning, attention to detail and an understanding of customer needs, you can create an attractive and functional store that provides a pleasant shopping experience and drives business success.

  1. When is a waiting area necessary? A waiting area is necessary in situations where customers may be exposed to waiting periods, such as in a store with heavy customer flow or in a space where activities that require lines or appointments are carried out. Some examples of places that could benefit from a waiting area include beauty salons, medical offices, customer service centers or counters.

  2. The area around the store: How do you signal the way to you? To signal the way to your store and attract customers' attention, you can use various effective methods:

  • Visual signage: Install visible signs or signs to indicate the direction to the store. They can be placed in strategic places, such as at intersections, traffic lights or in areas with heavy foot traffic.

  • Direction Indicators: Use arrows or direction indicators to guide customers in the right direction. They can be applied on sidewalks or on the street, depending on local regulations.

  • Eye-catching lighting: Illuminate the storefront and storefront in an eye-catching way so that it stands out from the surrounding buildings. You can use ambient lighting, light spots or decorative light elements.

  • Banners or flags: Use banners or flags with the store's logo or name that are placed outside the building and are visible from a distance.

  1. Lighting in a retail/store space: Lighting in a retail space has a significant impact on the ambiance and customer experience. Here are some key aspects of lighting:
  • Functional lighting: Make sure there is enough lighting to allow customers to clearly see the products and move safely through the store. Choose appropriate light sources, such as light bulbs or fluorescent tubes, depending on the needs of the space and the desired look.

  • Ambient lighting: Create a pleasant and inviting atmosphere using ambient lighting. This can include floor lamps, sconces or chandeliers to provide a warmer, more diffused light.

  • Product accentuation: Uses directional lighting or spotlights to highlight certain products or key areas in the store, such as display windows or shelves with top products. This type of lighting can create an attractive visual effect and attract customers' attention.

  1. Colors in a commercial space: Choosing the right colors in a commercial space is essential to create a pleasant atmosphere and communicate your brand's identity and values. Here are some tips on color:
  • Color and branding: Choose colors that match your brand identity and the message you want to convey. Use your brand's primary colors in key elements such as your logo, shop windows or signage.

  • Calming and stimulating colors: Depending on the type of products or services you offer, you can use colors that create a calm and relaxing atmosphere or, conversely, colors that stimulate and energize customers. For example, pastel colors or blue tones can have a calming effect, while bright colors or red can have a stimulating effect.

  • Contrasts and emphasis: You can use contrasting colors to highlight certain elements, such as window displays or points of interest in the store. This can attract customers' attention and create an interesting visual experience.

  • Color Consistency: Make sure colors are used consistently throughout the store to create a harmonious and uniform look. Choosing a consistent color scheme can help create a strong and recognizable visual identity.

It is important to note that every retail space is unique and that the layout and use of colors must be adapted to the style and objectives of each individual store.

  1. Trends and styles in retail design: The design of commercial spaces is influenced by various trends and styles that change according to consumer preferences and demands. Here are some current trends in retail design:
  • Immersive experiences: The store is no longer just a place of shopping, but also a space of experiences. There is an increase in stores offering interactive experiences, fitting areas, art installations or social spaces to attract and engage customers.

  • Pop-up retail: The pop-up store is a popular trend where temporary stores pop up in various locations to create a sense of exclusivity and urgency among customers.

  • Technology integration: The use of technology in store design is becoming more and more important. From touchscreens and augmented reality to mobile payments and personalization systems, technology is being used to enhance the shopping experience and deliver innovative interactions.

  • Sustainability: Another important trend is the emphasis on sustainability. Many retailers are choosing to design eco-friendly retail spaces, using recyclable materials, energy-efficient lighting and waste management strategies.

  1. Minimalist style in shop/commercial space design: Minimalist style in shop design has become more and more popular in recent years. The basic principle of this style is to simplify the design and reduce decorative elements to a minimum. Here are some characteristics of the minimalist style in store design:
  • Simplicity and order: The spaces are clean and orderly, without disturbing elements or excess of details. The use of straight lines and simple geometric shapes is preferred.

  • Neutral colors and limited palettes: Color is used strategically and the color palette is often limited to neutral shades such as white, black, beige and grey. This creates a calm and minimalistic atmosphere.

  • Use of negative space: Negative space or empty space is used to emphasize key elements and create an airy and balanced look.

  • Natural and durable materials: Materials used in the minimalist style are usually natural and durable, such as wood, glass and metal. They add a sense of quality and simple elegance to the design.

  1. Local/specific elements in the design of the commercial space: The integration of local or specific elements in the design of the commercial space can contribute to the creation of an authentic and unique atmosphere. These elements can be used to highlight local identity or provide a cultural experience. E.g:
  • Local Crafts: Using products handmade by local artisans can add uniqueness and authenticity to the retail space. These products can be displayed or sold in the store, giving customers the opportunity to buy local products and support the community.

  • Local arts and design: Integrating local artwork or design elements specific to the region can add a distinctive touch to the retail space. This can be done by displaying paintings, sculptures or using textiles or materials inspired by local traditions.

  • Gastronomy and local products: If the commercial space has a connection with the food industry, you can integrate local products, ingredients or delicacies specific to the region in the design of the store. This can create an authentic experience and promote local culinary culture.

  1. Integrating natural elements into the store design (plants, flowers): Integrating natural elements into the store design adds freshness and life to the retail space. Plants and flowers can bring a pleasant atmosphere and help create a more relaxing environment for customers. Here are some ways you can integrate these elements into your store design:
  • Potted plants: Place potted plants in various areas in the store, such as near the entrance, on shelves or in seating areas. You can choose plants that can adapt to the lighting conditions and care available in that space.

  • Green wall: A green wall or a wall covered with vegetation can be an impressive feature in store design. This can be created with the help of modular panels or a suitable irrigation system.

  • Floral arrangements: Use floral arrangements in key areas of the store, such as windows or cash registers. Choose fresh and colorful flowers to add a nice visual accent and create a pleasant atmosphere.

  • Wood elements and natural materials: Replace certain design elements with natural materials such as wood or stone. This can add a touch of warmth and authenticity to the design.

Integrating natural elements into the design of the store not only improves aesthetics, but can also contribute to creating a connection with nature and promoting an eco-friendly brand image.

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